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RSV 2010
COMMUNICATIONS
TASK FORCE

TERMS OF REFERENCE

MEMBERSHIP:

SK - S. Ell (Co- Chair)
TC - S. Zimmerman (Co-Chair)
AB - E. McDonald
BC - J. Hutson
MB - S. Champagne
NB - D. Toner
NL - G. Ewing
NS - C. MacIsaac
NT - G. Dziwenka
NU - L. Gee
ON - J. Lefebvre
PE - A. Mayhew
TC - P. Boase/C. Trottier-Vogelsang
YT - T. Erman
RCMP - C. Fraser/S. McNeil
CCMTA - V. Todd

RECORD OF DECISIONS REFERENCE:

Standing Committee on Road Safety Research and Policies, Nov/04
Board of Directors, Dec/04

REPORTING TO:

Standing Committee on Road Safety Research and Policies

MANDATE:

1. To create a national road safety communications strategy that would be aligned with the strategic objectives of Road Safety Vision 2010 and support the achievement of the RSV targets in a timely and relevant manner;

2. To enhance collaboration and develop strategic relationships with key communicators in all jurisdictions and partner organizations;

3. To share and create an inventory of available materials;

4. To create a national distribution network;

5. To collaborate on the development of new products with consistent messages, minimizing duplication of effort and costs, keeping in mind the need for national copyright, and creating generic materials that could be shared across jurisdictions, so that Canadians can get the information they need in a seamless fashion; and

6. To offer communications expertise to RSRP task forces on request.

DEADLINES:

Mandate Items:

1. Complete - May 2006

2. - 6. Ongoing

STATUS:

Ongoing

January 2009

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