1. To create a national road safety communications strategy that would be aligned with the strategic objectives of Road Safety Vision 2010 and support the achievement of the RSV targets in a timely and relevant manner;
2. To enhance collaboration and develop strategic relationships with key communicators in all jurisdictions and partner organizations;
3. To share and create an inventory of available materials;
4. To create a national distribution network;
5. To collaborate on the development of new products with consistent messages, minimizing duplication of effort and costs, keeping in mind the need for national copyright, and creating generic materials that could be shared across jurisdictions, so that Canadians can get the information they need in a seamless fashion; and
6. To offer communications expertise to RSRP task forces on request.