National Day of Rememberance for Road Crash Victims
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Remember, one persone dies every 3 hours on Canada's roads



2014 Communication Tools

Frequently Asked Questions

Feel free to download, print and distribute the materials for your own event:

  • Campaign Brief 2014PDF
  • Campaign Toolkit 2014PDF

Themes, messages and ideas to help you plan your event

The goal behind this year’s National Day of Remembrance for Road Crash Victims is to raise awareness of the number of people who have been affected by the consequences of highway collisions, including those who have been injured, those who have died, and their families and friends.

Key Messages

  • On average, one person dies every five hours on Canadian roads. More than 175 people lose their lives in a month. 40 people are killed each week; 5 people die on Canada's roads each day.
  • Each year in Canada, almost 2,100 people are killed in road crashes and another 165,000 are injured.
  • Alcohol, drugs, speeding, driver distraction, fatigue and failure to buckle up are key factors that can contribute to collisions.
  • Road crash victims also include families, friends and colleagues who must live forever with the loss or suffering of their loved ones.
  • Road safety is a shared responsibility and each of us can take action to make our roads safer.
  • Canada's Road Safety Strategy 2015 is Canada's plan to improve safety on our roads.


Headlines, Taglines & Statistics

  • Nearly 2,100 people are killed every year on Canada’s roads
  • Nearly 165,000 people are injured every year on Canada’s roads –often seriously
  • Remember: 1 person dies every 5 hours on Canadian roads. And those numbers add up:
    • Over 175 people lose their lives in a month
    • 40 people are killed each week
    • 5 people die on the roads every single day
  • Rethink the way you drive


Ideas for your event

(source: United Nations’ guidebook - available in English only)

  • Memorials

    • Unveil a monument or statue
    • Plant a tree in a memorial garden
    • Place flowers or wreaths and other commemorative objects at a memorial
    • Exhibit photographs at memorials
    • Invite entries to Internet-based memorials
  • Moments of silence and sounds

    • Observe a moment of silence
    • Ring bells in religious settings
  • Seminars and workshops
  • Exhibitions and displays

    • Display names of victims on boards
    • Present statistics on the number of road traffic deaths
    • Display images and objects (clothes, shoes) of road accident victims
    • Display overhead electronic motorway traffic signs
    • Mount silhouettes
    • Present exhibitions of children's artwork
    • Exhibit photographs of the bereaved and injured, and of road crash scenes
  • Marches and processions
  • Concerts and music
  • Religious or nondenominational services

    • Write and read statements of emotional support and advocacy
    • Reading of scripture
    • Read aloud the names and ages of victims, written down by the bereaved and injured
    • Lead prayers for those killed and the bereaved
    • Read poems
    • Hold candlelight vigils for victims
    • Feature and promote the day in denominational newsletters that are distributed to congregations
    • Incorporate the issue of road deaths and injuries in sermons, and promote the day during the week that leads up to it

  • Dissemination of information

    • Issue press releases
    • Distribute transcripts of victim testimony
    • Showing road safety documentaries and films
    • Distribute calendars with road safety messages
    • Ensure the event is covered on radio or television talk-shows
    • Distribute learning packs for children


  • Competitions

    • Hold poster or essay competitions for school children and young people


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* Source: Transport Canada statistics, 2012. DISCLAIMER: The number of yearly fatalities on Canada's roads and highways fluctuates from year to year. It is based on approximately 2,100 fatalities and 165,000 injuries in 2012.