On average, five people die on Canada's roads each day. The National Day of Remembrance for Road Crash Victims is Canada’s day to remember and honour these victims and their families. It is commemorated the third Wednesday each November.
As the official steward of the day, the Canadian Council of Motor Transport Administrators (CCMTA) regularly collaborates with partners, advocacy groups and others committed to road safety to raise awareness of those impacted and lost to road crashes. The annual initiative serves as an important reminder of the preventative nature of these tragedies; and how, when it comes to driving, avoidable actions can save lives. Raising awareness is an important element of Road Safety Strategy 2015, Canada's plan to improve road safety on our roads.
This website provides ideas for communities who wish to raise awareness of the day, including a downloadable campaign tool kit. The support material includes posters, decals, safe driving tips, statistics, virtual bouquets and teddy bears in the "Tribute to Victims" section that loved ones can post in memory of someone they lost in a crash. CCMTA’s accompanying Leave the Phone Alone site provides an interactive pledge form and other materials to support safe driving.
Canadian Council of Motor Transport Administrators is the official organization in Canada for coordinating all matters dealing with the administration, regulation and control of motor vehicle transportation and highway safety. CCMTA’s national forum includes representatives from all provincial, territorial and federal governments of Canada. The membership makes decisions on administration and operational road safety matters through a collective consultative process.
For more information
For media inquiries, please contact:
Eileen Melnick McCarthy, Director of Communications, CCMTA
613-736-1003 x 260 EMelnick@ccmta.ca