This award celebrates the achievements of CCMTA government members or associates who have significantly contributed to the advancement of road safety strategies through their work. Recipients can include individuals, groups, departments, and organizations.
The 2024 nomination period is now open! The deadline for nominations is March 21, 2024.
Nominations for the Road Safety Award can be submitted by CCMTA members in good standing, including members of the Board of Directors, Program Committees and Working Groups.
Candidates must be CCMTA members and associates in good standing, this includes individuals, groups, departments, organizations, or work teams.
Activities/initiatives described must have occurred in one calendar year.
Nominators must be members in good standing with CCMTA.
Submissions should describe road safety initiative with a maximum of 2000 words
Submissions should include illustrations and photos where appropriate
The road safety initiatives should:
Demonstrate a commitment to reduce fatalities and serious injuries on our roads.
Demonstrate a unique or creative attempt to advance road safety: Examples of this work may include public education aimed at deterring unsafe actions on the road, as well as marketing, promotion and legislative initiatives that enhance road safety.
Clearly illustrate the objectives of the initiative through relevant content, samples/illustrations, and any available results or evaluation measurements.
Support one or more of the Road Safety Strategy 2025 objectives of:
Raising public awareness and commitment to road safety
Improving communication, cooperation, and collaboration among stakeholders
Enhancing legislation and enforcement
Improving road safety information in support of research and evaluation
Improving the safety of vehicles and road infrastructure
Leveraging technology and innovation
Recipient(s) may be recognized at the CCMTA Annual Meeting.
Recipient(s) will be notified in advance.
Travel and accommodation are the responsibility of the award recipient(s).
Saskatchewan Public Insurance (SGI) Find a Safe Ride Campaign
Saskatchewan Public Insurance (SGI) was recognized for its Find a Safe Ride Campaign, which focuses specifically on changing impaired driving behaviors as impaired driving is the number one contributing factor in fatal collisions in Saskatchewan. The ad's tagline—"Always find a safe ride home"—reminds people it is okay to go out and have fun, but at the end of the night, do the right thing to find a safe ride to get home to your loved ones. While the campaign is inclusive and resonates with a broad range of audiences, its primary goal was to speak to men between the ages of 25 and 34—the group most at risk for impaired driving.
While the campaign ran, it delivered close to 60 million paid media impressions across television, radio, digital, social, online, cinema and print. View the campaign video here.
Click here to view previous award recipients
2022 - Insurance Corporation of British Columbia (ICBC) - Street Sense
2021 - Saskatchewan Government Insurance (SGI) - Distracted Driving Kills Campaign, Government of Saskatchewan - Combined Traffic Services Saskatchewan (CTSS) Pilot Program
2019 - Manitoba Public Insurance Save the 100 Campaign
2018 - Saskatchewan Government Insurance (SGI) - People Shouldn’t Disappear Campaign
Canadian Council of Motor Transport Administrators
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