Dear Canadian Council of Motor Transport Administrators (CCMTA) members and industry partners,
After more than 85 years, CCMTA will turn the page to a new chapter. With new leadership, new staff, expanded Program Committees, and an invigorated Board in place, the time is right for CCMTA to be bold.
CCMTA is pleased to announce the launch of our refreshed branding. The brand presents a modern, authoritative, non-partisan, interconnected organization. The refreshed logo and icon feature a maple leaf and roadway, symbolizing national pride and CCMTA’s work in transportation and road safety. A new colour palette helps the organization stand out more clearly among partners and similar agencies, while maintaining a professional and recognizable presence.
“For CCMTA, this new branding represents a fresh, new perspective for the organization. We are making a concerted effort to be better seen and known – we are intentionally restructuring our program committees to fully reflect our collective work grounded in road safety. This new branding better visually identifies our mission as a Canadian voice for road safety,” shares President and CEO Linda McAusland.
The updated design will be rolled out across all digital and print materials over time. We appreciate your patience during this transition and look forward to sharing a more unified brand experience with you over the coming months.
Be sure to check out the refreshed website and follow us on LinkedIn as we ramp up our communications and engagement strategies!
